Mulligan said that exclusives like this, where one artist or band only releases their music on one streaming service, were likely a short-term strategy, as it would be in their best interest to ensure their music can be streamed by as many fans as possible on different services. "Aging rockers like Metallica and now Led Zeppelin show Spotify is courting older users, those which aren’t necessarily early adopters and therefore aren’t streaming users." “What does it say about the age of music subscribers?" said Mark Mulligan, co-founder of media industry consulting firm MIDiA. Since Metallica added its back catalogue to Spotify, the band’s most popular track, Nothing Else Matters, streamed more than 9.1m times, while Enter Sandman has notched up 9m streams. The pair had been at loggerheads in the days when Parker was co-founder of the original Napster filesharing service. Spotify has been courting established artists for some time, with Metallica’s Lars Ulrich famously buddying up with Spotify investor Sean Parker on-stage at the announcement of his band’s exclusive deal in December 2012. Nearly 45 years after Led Zeppelin released their eponymous debut album, the band's entire Swan Song/Atlantic catalogue will be released in the next few days. Spotify's new mobile experience is music for anyone and the best experience and access in the history of music.” "With shuffle play, you can now play any of your playlists for free. "Nearly half of mobile listening, if not more, is people listening to their own curated playlists," said Ek.
Spotify founder Daniel Ek confirmed the service will give users access to the entire 20m-strong Spotify catalogue for free using playlists. Paying subscribers already get an advert-free version, but this extends the service to mobile - an increasingly popular way of accessing music online. Unlike competing “radio” products, Spotify users can shuffle the entire back catalogue of a particular artist.
Users can choose any artist on Spotify to hear their entire catalogue in shuffle mode, and they can also select a personal playlist or one curated by Spotify editors and the community. Announcing the new "shuffle play" service in New York on Wednesday, Spotify said the new feature for its mobile apps will allow users to stream songs for free supported by adverts in a similar manner to its desktop service.
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